Vertical LCD advertising machine is different from newspapers, magazines, radio, television and other media. It has a wide range of applications and significant effects. Vertical LCD advertising machines are mainly used in public places where people gather in shopping malls, supermarkets, hotel lobbies, hotels, and movie theaters. This kind of advertising player can broadcast advertising information to a specific person at a specific physical location and a specific time period through a large-screen terminal display device.
The use of the vertical LCD advertising player needs the support of the multimedia playback system. The multimedia playing system adopts the intelligent management module on the player side to realize the remote management and control of the player, and realizes the complete network protocol and remote management and control functions on the server side. .
Using the multimedia advertising system, users can flexibly manage remote terminals. The quality of multimedia playback is not limited by bandwidth, the channel is not limited by the server, and there can be any multiple channels, and even each terminal has an independent channel.
The unique characteristics of the vertical LCD advertising player are mainly reflected in the following aspects:
1, technology digitization
It is undeniable that every technological innovation will promote the leap-forward development of social productivity, and the media industry's reliance on technology is even more obvious. The digital technology used in digital mobile TV has high technical content and strong technological innovation capabilities. The original CRT monitors are gradually being replaced by lighter and thinner LCD monitors. LCD advertising players have become the trend of future broadcast and television development.
2. Wide audience
The huge mobile population is the biggest advantage for the audience of the vertical LCD advertising machine. This feature makes the vertical LCD advertising player have a broad living space without worrying about being squeezed by traditional TVs. The antenna of the LCD advertising system can be extended to various systems, such as city buses, subways, taxis and even railway trains. According to statistics, the number of national trains in 2003 reached a staggering 1.3 billion. Such a huge audience market is the "blind spot" of traditional TV, which makes the LCD advertising system stand out. The potential commercial value is very high. I believe everyone has already calculated it.
3, real-time transmission
Traditional TV must be watched in a fixed place. For those who rush to work during the day, this is a luxury. The emergence of vertical LCD advertising machines enables mobile people to watch anytime and anywhere, and obtain more updated information, which greatly meets the needs of people for information in a rapidly developing society and enriches the cultural life of citizens.
4. Monopoly communication
In traditional television broadcasting, the audience is relatively proactive. When TV programs are converted into advertisements, the public is more willing to change channels and subjectively avoid "ad bombardment", which weakens the effect of advertising information to a certain extent. Viewers can choose to watch, view content and change channels at any time, which is not ideal for advertising. The special media communication of the vertical LCD advertising machine, due to its uniqueness and compulsion, makes "monopoly" a major advantage.
Because the audience of the vertical LCD advertising machine is in a relatively passive "moving" state, the preset communication content of the vertical LCD advertising machine basically has no "remote control" option, and has a good preset. The necessity of disseminating content. Although this kind of monopolistic dissemination of vertical LCD advertising machines deprives viewers of the right to change channels at any time, for those who are fixed on commuters, it is conducive to cultivating the public to watch vertical LCD advertising machines. The consciousness or habit of the same program and advertisement. From a psychological point of view, consumers who are in a mobile or cycling state will spontaneously ask them to search for more information when they have "nothing to do" free time. This is similar to LCD advertisements. Information dissemination, which is better for some preset content (such as advertisements), so that the effect of advertisement dissemination can be guaranteed.
5, easy access within
LCD advertising information release system is developed by enterprises and merchants themselves. The audience does not need to increase personal investment and consumption costs, but only needs to pay attention to resources, which is easily accepted by the public. From this point of view, the popularization of LCD advertising is a business that is both profitable and socially beneficial.
6. Maximize the use of information
How to make the existing information serve the people and generate the greatest economic and social benefits has always been a question of concern and thinking by the media. Traditional TV media's use of information and information is far from playing its due value. On the contrary, the emergence of a new type of vertical LCD advertising machine can maximize the use of information, but also to maximize its value.
7, high cost performance
Advertisers need the best advertisements to deliver their product or brand information to the most targeted consumers. The vertical LCD advertising machine can be said to provide advertisers with a brand new and value-for-money option.
First of all, information is broadcast all day, and viewers can watch it all day. LCD advertising can broadcast different programs and advertising content according to different audiences, making each time slot a prime time for advertising.
Secondly, it has a wide audience and directly attacks the most valuable people. Large audiences and large floating population are the biggest advantages of LCD advertising audiences. Its spread or service targets include the floating population in densely populated areas between cities. These audiences include both ordinary consumer groups and mainstream consumer groups. Therefore, as a compulsory viewing medium, LCD advertising should be a good choice for the dissemination of fast-moving consumer goods.
8. Bring new opportunities to customers
Traditional media is relatively fixed. Consumers complain a lot about advertising. But no one can escape. They passively accept. It depends on whose creativity and whose advertisement. The content of the advertisement continues to sublimate. On the other hand, it is trying to find a new communication carrier, and the emergence of the vertical LCD advertising machine just solves this problem. Its broad audience is the most comprehensive consumer, so it is easier to attract consumers' attention, so that advertising is more in place and more influential.
First of all, the advertising reach rate is extremely high, and the advertising campaign can be launched quickly and effectively. Due to the special dissemination method of LCD advertising, a wide range of dissemination channels can deliver advertising information to tens of thousands of people.
Secondly, compared with newspapers, radio stations and other media, video advertising costs (CMP) are relatively low, only a small part of the cost of thousands of people, such as newspapers, radio stations, etc., relatively saving advertising costs.
Third, compared with the cable television media, the advertising capacity is large, the content is updated quickly, and the information continuity is good. The population is large, the media audience rate is high, and passengers pay high attention to it.
Fourth, compared with outdoor advertising, information dissemination has the advantages of readability, visibility, and integrity.
Fifth, TV advertisements have stronger three-dimensionality, more vivid colors, and more continuous actions. Compared with print advertisements, they have more advantages and are especially suitable for brand image promotion.
