1. Välis LCD-reklaami masinate lai vaatajaskond
The huge mobile population is the greater advantage of the outdoor LCD advertising machine audience. This feature makes the outdoor LCD advertising machine have a broad living environment, and there is no need to worry about being squeezed by traditional TVs. The tentacles of the LCD advertising system can be broadened to urban buses, subways, taxis and even railway trains and other systems. The survey showed that the annual train carrying capacity across the country exceeded an astonishing number of 1.3 billion passengers in 2003. Such a huge audience market is the "blind spot" of traditional TV. It happens to let the LCD advertising system lead the coquettish. The potential commercial value of the LCD advertising system is high. I firmly believe that everyone has already known in their hearts.
2. Kohene levik
Traditsioonilist telerit tuleb vaadata kindlast kindlast kohast. See on luksus inimestele, kes päeval ringi jooksevad. LCD-välisreklaamimasinate ilmumine võimaldab mobiilsetel inimestel igal ajal vaadata ja saada värskemat teavet, mis vastab suurel määral inimeste teabevajadustele kiires tempos{0}}ühiskonnas ja rikastab samal ajal inimeste kultuurielu. kodanikele.
3. Monopoolne suhtlus
In traditional television communication, audience groups are more proactive-when a TV program is switched to an advertisement, the masses are better at changing channels, subjectively avoiding "ad bombardment", which weakens the effect of advertising information to a certain extent. The audience can choose when to watch, what to watch, and change channels anytime and anywhere, which is not ideal for advertising. The unique media communication of outdoor LCD advertising machine, given its uniqueness and compulsiveness, makes "monopoly" a major advantage.
Because the audiences targeted by outdoor LCD advertising machines are in a relatively passive state of "moving", there is basically no option of "remote control" for the pre-programmed content of outdoor LCD advertising machines, and they have certain presets. The necessity of disseminating content. This kind of monopolistic communication of outdoor LCD advertising machines takes away the right of the audience to change channels anytime and anywhere, but for those groups such as regular commuters, it is actually beneficial to cultivate the masses of the public to watch outdoor LCD advertising machines. The self-consciousness or habit of the same program and advertisement, analyzed from the perspective of psychology, consumers who are on the move or in a car will also spontaneously search for more information in their free time with "nothing to do". It will contradict the information dissemination of liquid crystal advertisements. For some preset content (such as advertisements), the dissemination effect is better, and the dissemination effect of the advertisement can be guaranteed.
4. Sisemine juurdepääsetavus
The LCD advertising information release system is prepared and constructed by the business and businessmen. The audience does not need to increase personal investment and consumption costs, but only pays "attention" resources, which is easy to accept for the masses. In response to this, the popularization of LCD advertising is a business that is both profitable and socially beneficial.
5. Maksimeeri teabekasutust
How can the existing information serve the broadest groups of people and produce greater economic and social benefits has always been a question of concern and thinking by the media. The traditional TV media's use of information has not given full play to its due value. On the contrary, the emergence of new outdoor LCD advertising players can maximize the use of information and can also allow them to give full play to greater value.
