More and more businesses use wall-mounted advertising machines for advertising. The coordination of various electronic screens and sounds in large supermarkets makes the advertising more perfect. Although the wall-mounted advertising machines have been in existence for a short time, their usage rate has been far Exceeding paper media, then, what are the advantages of wall-mounted advertising machine publicity?
The first advertisement has a wide audience
Experts learned from an audience survey on advertising machines and paper media that wall-mounted advertising machines have a wider audience than paper media advertising. The former belongs to a full range of audiences, but the paper media audiences are relatively single, and they are middle-aged and elderly people. Mostly, so the natural publicity effect is not as good as the advertising machine.
The second publicity cost is low
The first-class wall-mounted advertising machine can almost be said to be a one-time investment, and you can enjoy long-term benefits, because after it is purchased, you only need to install the program and write the promotional copy. There is no need for later cost investment, but paper The cost of media promotion is relatively high. In addition to the need to print paper media, it also needs to be distributed by a dedicated person, which requires a large investment.
Thirdly, it is effective and has few geographical restrictions
The reason why professional wall-mounted advertising machine is better than ordinary paper media is that the former is more time-sensitive. When new products come out or temporarily promoted, the product pictures can be input into the advertising machine to complete the comprehensive promotion. , While the paper media propaganda through text printing, picture printing, etc., the process is more complicated, so the timeliness is poor. In addition, the advertising machine is almost free from geographical restrictions, but the paper media propaganda has a greater geographical restriction.
Fourth, the information capacity is large, and the publicity is more three-dimensional
From the physical promotion, we can realize that the wall-mounted advertising machine can play advertising content 24 hours a day, and it does not need to be repeated, so it contains a huge amount of information, and it can coordinate text, sound and pictures. , The publicity is more three-dimensional, but the form of paper media publicity is relatively simple, the information capacity is small, and the publicity effect is also poor.
The above content is the explanation given by Beijing advertising player manufacturer Yueshi Technology. As an advanced product, the advertising player is more attractive than ordinary paper media. Its personalized settings are suitable for the young and middle-aged. The taste of the advertising machine is obvious, and the multimedia nature of the advertising machine is obvious. It can not only save a lot of human resources and material resource costs for customers, but also better publicize and display the company's products and brands, so that customers' investment in advertising can achieve a good return. , So the publicity method meets the market requirements.
